Brainstorm

Why

Generate and develop new ideas.

How

Bring people together to spark creativity and use a creativity technique to ensure a creative flow among the participants. Accept any ideas; filtering can be done in a later step. Build upon each other’s ideas, even bad ones. Avoid idea killers like early criticism.

Practice

Companies use brainstorming techniques like nominal group technique or directed brainstorming.

Ingredients

• An activity plan.
• A shared problem statement and rules.
• An anything goes mindset: bad ideas also count as a contribution.

Phases

• Problem definition
• Realisation

Trade-offs

Read more about the trade-offs: Inspiration or Data / Expertise or Fit / Overview or Certainty.