Pitch

Why

Get an idea of the unique selling points of the opportunity you have found, or of the idea you have to tackle a problem, and practice concise communication about them.

How

Prepare a short presentation (no more than 1–3 minutes) about your product, business proposition or solution direction. Practice the pitch on a wide range of experts to collect feedback and improve it.

Practice

Most independent professionals use an ‘elevator pitch’ to practice communicating their business propositions. You can also pitch your ideas to peers, to get feedback on how good they think it is.

Ingredients

• Enthusiasm.
• The ability to present your idea briefly and convincingly.
• Representative experts.
• A willingness to improve and change.

Phases

• Problem definition
• Analysis
• Design
• Realisation
• Evaluation

Trade-offs

Read more about the trade-offs: Inspiration or Data / Expertise or Fit / Overview or Certainty.