Stakeholder analysis

Why

Identify the stakeholders and ensure that their needs are considered.

How

Think about the stakeholders who are important to your project and analyse the importance and interests of each stakeholder. Define a strategy for maximising support and buy-in from your project’s most important stakeholders.

Practice

Companies use their stakeholder analysis to gain support from powerful stakeholders and to anticipate their communication strategy.

Ingredients

• Perseverance in searching for stakeholders (going beyond the obvious), including those with a negative attitude towards your project or ideas.
• Instruments like an organisational chart to detect various stakeholders.
• A good approach to get information for each stakeholder group.
• A tool like a stakeholder map or power interest matrix.

Phases

• Problem definition
• Analysis

Trade-offs

Read more about the trade-offs: Inspiration or Data / Expertise or Fit / Overview or Certainty.